HXOUSE x The Weeknd

MIAMI NFT DESIGN CHALLENGE

I didn’t know much about NFTs — but I knew how to lead with vision.

In August 2022, I was selected to participate in the HXOUSE x The Weeknd NFT Design Challenge — a one-day creative experience centered on reimagining the future of Web3 by designing a custom NFT concept for The Weeknd’s After Hours Til Dawn Tour.

At the time, I was deepening my approach to branding, using astrology, identity, and intention as tools for creative expression. I hesitated to share my website with that language… but when I saw HXOUSE’s open call, I applied anyway — then forgot I had even applied.

Ironically, I had originally purchased tickets for the show but had to sell them due to unexpected life circumstances. Despite the twists, I still made my way to Miami — not as a fan, but as a creator. That day, I collaborated with a diverse group of innovative creatives, each bringing their own unique perspective and energy. Together, we built something unforgettable.

COMMUNITY THROUGH CREATIVITY

I was paired with a team of creatives from around the country — River, Frankie, and Marcus — each with their own flavor and fire.

Together, we built something unforgettable in a single day.

I didn’t use my astrology framework in the challenge itself — but I didn’t need to. It’s what helped me stand out in the first place.

That experience reminded me: your gifts don’t have to be loud to make impact.